- Teacher: Cody Barnhart
Launching a Business Venture
It is now estimated that 50% of Americans have a side hustle —even if they earn $100K1. While entrepreneurship carries some risk, the current job market and economy no longer offer the same level of security they once did. There’s no better time than the present to bring your business idea to life!
The 3-course entrepreneurship series follows a learning progression, building upon earlier content to help entrepreneurs develop a working knowledge of key business concepts and principles pivotal to each stage of entrepreneurship. Completion of this series can help you expand your business acumen and develop a multi-disciplinary approach to problem-solving, skills transferable to any career.
Launching a Business Venture is the second course in this series, designed to help aspiring entrepreneurs like you take action and learn the critical steps needed to strategically advance a business idea from planning to launch. You will step into the shoes of an entrepreneur through immersive real-world scenarios and discover the secrets of successful business launches and the top reasons why ventures fail. This course covers a comprehensive mix of topics like Marketing Techniques and Tools for Entrepreneurs, Launching the Imperfect Business: Lean Startup, Sales and Customer Service, and more!
Here’s what you will learn.
- Preparing for This Course
- Module 1: Entrepreneurial Marketing and the Marketing Mix
- Module 2: Market Research, Market Opportunity Recognition, and Target Market
- Module 3: Marketing Techniques and Tools for Entrepreneurs
- Module 4: Entrepreneurial Branding
- Module 5: Marketing Strategy and the Marketing Plan
- Module 6: Sales and Customer Service
- Module 7: Launching the Imperfect Business: Lean Startup
- Module 8: Why Early Failure Can Lead to Success Later
- Module 9: The Challenging Truth about Business Ownership
- Module 10: Managing, Following, and Adjusting the Initial Plan
- Module 11: Growth: Signs, Pains, and Cautions
- Module 12: Avoiding the "Field of Dreams" Approach
- Module 13: Designing the Business Model
- Module 14: Conducting a Feasibility Analysis
- Module 15: The Business PlanModule 16: Launching Your Venture
- Launching a Business Venture Course Final Exam